Who’s Behind This Blog - Native Ads Expert

My name is Patrick Coyle (LinkedIn)

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I spent four years at Taboola, most recently as a Senior Sales Representative, where I worked with hundreds of advertisers, primarily in E-commerce.

 

My role focused on helping brands turn Taboola into a profitable performance channel, not just an experimental traffic source.

 

Daily ad spends in the five-figure range were absolutely achievable when the fundamentals were done right.

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Before that, I’ve been active in online advertising since 2010, working across nearly every major platform before specializing in Native Ads.

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This blog exists to share real-world experience, explain how Native Advertising actually works, and help advertisers avoid the most common beginner mistakes when getting started with platforms like Taboola.