What are native ads? Native Ads are advertising formats that blend into editorial environments like news sites and content feeds. Instead of interrupting users like classic display ads, they appear as recommended content. In this guide, you’ll learn how native advertising works, see real examples, and understand how performance marketers use platforms like Taboola to drive scalable traffic and conversions.

Why PPC managers avoid native ads, from programmatic confusion to funnel mistakes. A practical breakdown of what actually works and when native makes sense.